Pole Dancer is a fishing and boating lifestyle brand based in Charleston, SC, offering charter services—including offshore, inshore, and sunset cruises aboard 24' and 42' boats—as well as a line of apparel designed for anglers and outdoor enthusiasts.

For Pole Dancer, my team and I built a complete lifestyle brand from the ground up. We begun with with logo design and brand development, then expanded into apparel design, email marketing, and a customized Shopify website.